However, if you need enhanced capabilities, it may be worth paying for one of the upgraded Marketing Hub plans.
BULK EMAIL SERVICES PROVIDER SOFTWARE
Hubspot's Email Marketing Software (and CRM for small to enterprise companies, for that matter) is free forever. Lastly, HubSpot's automation platform makes it easy to scale your email marketing strategy, which will help you quickly turn leads into loyal customers.
Outside of the email marketing functionality, HubSpot offers a wide range of reports on your email’s performance, letting you judge what's resonating with your audience so you can optimize your strategy accordingly.įor instance, you can report on something as broad as your overall email performance in Q1 or you get granular and see how one particular lead is interacting with your emails.
You also won't have to worry about deliverability - HubSpot maintains a 99% deliverability rate across the network for all marketing email sends. Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience. When it comes time to send an email, using the smart send feature will ensure recipients receive your messages at an ideal time. You can also personalize and preview your emails for different recipients based on device type, country, or list inclusion - or use a simple personalization token to ensure that each email includes content that's specific to each recipient. Once you've got your template, incorporating content is simple and intuitive. When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. HubSpot Email Marketing Software Features HubSpot's free email marketing software is secure and easy to use, has an extremely high deliverability rate, and includes all the bells and whistles you'd expect to see within an ESP. Now let's look at some of the best email marketing services today - one of which you might choose to implement at your company.īest for email marketing that’s powered by CRM data. Make sure the provider you choose has a helpful and accessible customer support team that you can lean on when you need help. Customer Support: Even after learning your new email marketing service tool through and through, you'll need help from the support team at some point.Data Analytics: Keep track of open rates, bounce backs, and CTR with data analytics weaved right into your next email marketing tool.A great email marketing provider will be able to integrate with many of the other tools you use, especially a CRM. Third-Party Integrations: Odds are, you and your team aren't handling your marketing tasks manually.Look for these automated features when choosing an email marketing service. Automation: Automated workflows, triggered sends, and scheduled emails are all parts of email marketing automation that come in handy for small and large teams alike.Audience Segmentation: Personalization is a key component of a successful email marketing strategy, and for this, you'll need audience segmentation included in the tool you choose.Look for drag-and-drop features and templated workflows in your email tool. Ease of Use: If you're using email marketing as a strategy to nurture and convert customers, it should be easy to spin up an email and send it to your audience.Your email marketing service provider should have robust precautions in place and use best practices to protect this data like DMARC email authentication standards. Security: Email addresses are personal and sensitive customer data that you're responsible for protecting.What to Look for in an Email Marketing Service Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries - they help businesses build strong relationships with prospects and customers all while moving them through the buyer's journey and maintaining strong communication throughout. Why is an email marketing service important? They have a wide range of features depending on the service you choose - however, they often have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, integration with other marketing, sales, and service software, and analytics. Email marketing services and software streamline all of your email marketing efforts.
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